Note: Be prepared to justify your decisions, and explain the rationale used to form them.
Quarter 1: Organize the firm and setup shop.
- Determine desired image of company
- Designate a company name
- Focus on process of working as a team to achieve goals
- Assess team skills and work styles, then assign corporate responsibilities
- Determine how to manage the organization and establish group norms
- Review market survey results – evaluate segments, markets, and potential competition
- Analyze market opportunities
- Establish corporate goals and strategic direction
- Select target segments
- Write mission statement
- Specify and rank order corporate goals
- Establish strategic direction
- Sell 2,000,000 in stock to executive team
- Create customer value – match components to benefits
- Design at least one brand for each target segment
- Select test market
- Open first sales store
- Setup manufacturing operations
- Invest in production capacity
Quarter 2: Go to test market.
- Sell 500,000 in stock to executive team
- Human resources
- Establish sales force compensation package
- Establish production worker compensation package
- Sales outlet management
- Hire sales people – assign to segments
- Open new sales store (Optional)
- Brand design
- Revise brand designs for test market (Optional)
- Advertising
- Ad copy design
- Media placement and ad frequency
- Start to devise an internet marketing strategy
- Pricing
- Designate brands available for sale
- Set brand prices – price promotions
- Set sales priority
- Manufacturing
- Estimate demand per sales person
- Schedule daily production
- Run production simulation
- Invest in production capacity (Optional)
- Purchase market research
- Pro forma accounting
- Project cash flow
Do you need help with Capsim simulation competitions?
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Quarter 3: Skillful adjustment and market expansion.
- Evaluate financial performance
- Profitability analysis
- Evaluate market performance
- Customer opinion – brand designs, prices and advertising
- Market demand – by company, brand, and per sales person
- Sell 500,000 in stock to executive team
- Revise marketing tactics as needed, and continue test marketing
- Brand designs
- Brand prices, price promotions and sales priority
- Sales force numbers and assignments
- Compensation packages
- Advertising copy
- Media placement and frequency
- Internet marketing strategy
- Sales outlet management
- Open new sales store (Optional)
- Establish production plan for quarter
- Review production results from previous quarter
- Forecast demand by brand
- Schedule daily operating capacity
- Run production simulation
- Invest in production capacity (Optional)
- Purchase market research
- Pro forma accounting
- Project cash flow
Quarter 4: Invest in the future.
- Evaluate financial performance
- Use activity based costing (ABC) to evaluate profitability of brands and sales outlets
- Evaluate market performance
- Customer opinion – brand designs, prices and advertising
- Market demand – by company, brand, and per sales person
- Competitor tactics – segments targeted and selection of marketing tactics
- Conduct demand analysis to estimate brand, price, advertising, and sales force elasticity
- Develop one year business plan
- Goals – marketing, financial and ownership
- Marketing strategy
- Manufacturing strategy
- Financial strategy
- Pro forma cash flows and financial statements
- Size of equity request, number of shares offered, and share price
- Present business plan to venture capitalists and negotiate equity investment
- Consider taking out conventional loan
- Invest in R&D for new brand components
- Begin global roll out of business plan
- Revise marketing tactics as needed
- Brand designs
- Brand prices, price promotions and sales priority
- Sales force numbers and assignments
- Compensation packages
- Advertising copy
- Media placement and frequency
- Internet marketing strategy
- Sales outlet management – expand market coverage
- Open new sales store
- Revise production decisions as needed – improve production economies
- Forecast demand by brand
- Schedule daily operating capacity
- Run production simulation
- Invest in production capacity
- Purchase market research
- Pro forma accounting
- Project cash flow
- Prepare tactical plan
Do you need help with Capsim simulation competitions?
Do you need help writing your company report?
Do you need help writing mid-year company analysis report?
Do you need help with comp-xm exam?
WhatsApp/text/call: +1 213 328 1712
Follow this link to view our item on WhatsApp: https://wa.me/p/4857126971066692/12133281712
Email me directly at: acemywork@gmail.com
Quarter 5: Expand the business strategy.
- Evaluate team performance – self assessment of roles played, contributions made, and adjustments needed
- Evaluate performance – financial, marketing, and market research surveys
- Manage strategy
- Unanticipated competitive moves
- Financial capability
- Skillfully adjust strategy
- Marketing – make incremental changes in tactics
- Review market research
- Use activity based costing (ABC) to evaluate profitability of brands and sales outlets
- Conduct demand analysis to estimate brand, price, advertising, and sales force elasticity
- Brand design – increase demand
- Brand ratings
- Continuously improve component selection (R&D)
- Introduce new brands with new R&D components
- Human resources – motivate employees
- Compensation packages
- Sales channels – expand market coverage
- Open new sales store
- Increase sales force
- Revise sales force assignments – target most profitable segments
- Advertising – increase demand
- Ad copy ratings
- Media placement and frequency
- Internet marketing strategy
- Pricing – increase demand
- Brand prices, price promotions and sales priority
- Revise production decisions as needed – improve production economies
- Forecast demand by brand
- Schedule daily operating capacity
- Run production simulation
- Invest in production capacity
- Purchase market research
- Pro forma accounting
- Project cash flow
- Make adjustments to tactical plan
Quarter 6: Refine the business strategy.
- Evaluate performance – financial, marketing, team and market research surveys
- Manage strategy
- Unanticipated competitive moves
- Financial capability
- Skillfully adjust strategy
- Marketing – make incremental changes in tactics
- Use activity based costing (ABC) to evaluate profitability of brands and sales outlets
- Conduct demand analysis to estimate brand, price, advertising, and sales force elasticity
- Revise marketing tactics as needed
- Continuously improve brand features (R&D)
- Brand prices, price promotions and sales priority
- Sales force numbers and assignments
- Compensation packages
- Advertising copy
- Media placement and frequency
- Manufacturing
- Fixed capacity
- Scheduling options
- Purchase market research
- Compute pro forma cash flow
- Make adjustments to tactical plan
Quarter 7: Report to the board.
- Evaluate team performance – self assessment of roles played, contributions made, and adjustments needed
- Evaluate financial performance
- Profitability analysis
- Evaluate market performance
- Customer opinion – brand designs, prices and advertising
- Market demand – by company, brand, and per sales person
- Competitor tactics – segments targeted and selection of marketing tactics
- Report to board on operations since presentation of business plan
- Market and financial performance
- Valuation of the firm
- Departures from plan, justification
- Present plan for the future
Do you need help with Capsim simulation competitions?
Do you need help writing your company report?
Do you need help writing mid-year company analysis report?
Do you need help with comp-xm exam?
WhatsApp/text/call: +1 213 328 1712
Follow this link to view our item on WhatsApp: https://wa.me/p/4857126971066692/12133281712