The Chairperson of the Board (Instructor) may meet periodically with each team. The first meeting will be during the first or second quarter of play. During the rest of the simulation exercise, each team will meet with the Chairperson whenever a set of decisions is to be submitted.
During these executive briefings, the team will review its:
- Performance
- Market analysis
- Current decisions
- Decisions for the future
Each and every member of the team must be prepared to defend the analysis and the logic behind all of the team’s decisions and plans.
See below for a list of possible discussion topics for meetings with the Chairperson of the Board during each quarter:
Quarter 1
Theme: Introduction and initial goals
All Team Members should:
- Explain why you want the job and why you will be good at it.
- Review team member selection and how each will help your company to excel.
- What image does your company wish to project? After a year and a half of business, what do you want competitors to say about your firm?
- Give name of company and rationale for its selection.
President:
- Establish specific, quantifiable corporate goals and the rationale for them.
- Describe the strategic direction your executive team has established for the firm and the rationale for such direction.
Business Analytics:
- Name and describe each market segment (provide customer profiles).
- Estimate market potential and demand of each segment. Explain assumptions.
- Estimate market potential and demand of each metropolitan market. Explain assumptions.
- Identify city chosen for test marketing. Explain choice.
Marketing:
- Lay out initial strategy for market development (i.e., market entry sequence by segment and geographic area). Justify.
- Describe brands to be produced for chosen segments. Justify features selected.
Sales:
- Describe expected sales strategies and tactics.
- Lay out initial strategy for market development (i.e., market entry sequence by segment and geographic area). Justify.
Human Resources:
- List and describe the responsibilities assigned to each managing partner.
- Describe team norms and culture.
- What is the research telling you in terms of employee compensation? What will be your strategy in terms of Human Resources management?
Production:
- Describe and justify your production capacity decisions.
Finance:
- Describe your current financial status.
- Describe how you plan to finance your initial operating investments and expenditures.
Quarter 2
Theme: Let’s go to market!
President:
- How are you beginning to accomplish your corporate goals?
- What do you hope to accomplish in the test market?
- How are you functioning as a team?
Business Analytics:
- Estimate market demand by segment for each brand. Explain process.
- What cities were chosen for test marketing?
- Explain your marketing research plan for the test market.
Marketing:
- Lay out your marketing strategy for each brand (i.e., marketing mix). Justify your decision.
- Describe any new brands to be produced. Justify features selected.
Sales:
- Define specific, quantifiable goals for the test market.
- Describe sales strategy and tactics.
- Do you plan to open any new sales outlets for quarter 3? If so, why?
Human Resources:
- Describe and justify any modification to your employees’ compensation packages.
- Explain how your efforts are aligned with your mission and corporate strategy.
Production:
- Describe and justify your production facility decisions, fixed capacity.
- Describe and justify your production scheduling decisions. What have been the results of your production simulations?
Finance:
- Define specific, quantifiable, financial goals for the test market.
- Describe your current financial status. Prepare pro forma cash flow, balance sheet and income statement for the quarter.
- Justify your pricing decisions. Show how all expenditures are accounted for in your final selling price. Allocate each expenditure (by proportion) against your sales figures.
Quarter 3
Theme: The results are in! What now?
President:
- How did your performance compare to your corporate goals?
- How do you assess your competition?
- Are you planning any changes in your corporate goals and/or strategy?
- What do you hope to accomplish in the market this quarter?
Business Analytics:
- What was the market’s reaction to your brands, advertising and prices? How do you compare to your competition?
- How do in-store decisions affect market demand?
- How do advertising and brand design affect market demand?
- Revise estimates of market demand by segment for each brand.
- Explain your marketing research plan for the market.
Marketing:
- How did your performance compare to your business goals?
- How are you revising your goals and strategy for the current market in response to the last quarters’ test market?
- Lay out your marketing strategy for each brand (i.e., marketing mix).
- Describe any new brands to be produced. Justify features selected.
- Estimate advertising impact and financial effectiveness. Compare with your competitors.
Sales:
- How did your performance compare to your market goals?
- What was your demand per sales person for each test market? How did it compare to the competition? What caused the differences?
- Have your market experiences caused you to revise your goals, strategy, or tactics for the current quarter?
- How strong is your position in each market? How can you improve it?
- Describe your sales strategy and tactics for each geographic market.
- Describe and justify your decisions to open sales outlets.
Human Resources:
- Describe how your human resources’ actions are affecting employees’ productivity.
- Describe how your HR actions compare to your competition.
- Describe any adjustments you are making to your HR strategy and tactics. Explain how your efforts will impact other functions.
Production:
- Review your production facility operation in the previous quarter. How much was produced and sold? Was there any unmet demand?
- How will you revise your daily production scheduling for the current quarter?
Finance:
- How did your performance compare to your financial goals? To other firms in the industry?
- Are you revising your goals or strategy for the current market in response to the last test market?
- Describe your current financial status. How is it affecting your ability to achieve your corporate, marketing and/or financial goals?
- Justify your pricing decisions. Using the Activity Based Costing information provided on the decision template, evaluate the contribution of each brand and city to the profitability of the firm. Show how all expenditures are accounted for in your final selling price. Allocate each expenditure (by proportion) against your sales figure.
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Quarter 4
Theme: You want to raise venture capital. Present your business plan to venture capitalists.
All Team Members should:
- Prepare Tactical Plan for following quarters.
- Prepare pro forma cash flow for the following quarters.
- Describe and justify your R&D decisions.
President:
- How did your performance compare to your corporate goals?
- How do you assess your competition?
- Are you planning any changes in your corporate goals and/or strategy?
- What do you hope to accomplish in the market this quarter?
Business Analytics:
- Are there any changes in the market that will affect you?
- What is the market’s reaction to your brands, advertising and prices? How do you compare to your competition?
- How do in-store decisions affect market demand?
- How does advertising and brand design affect market demand?
- Forecast market demand by segment for each brand.
- What is your marketing research plan?
Marketing:
- Are you on target with your marketing goals?
- Are you revising your goals, strategy and/or tactics in response to competitive or customer decisions? If yes, how and what is the anticipated effect?
- Lay out your marketing strategy for each brand (i.e., marketing mix).
- Describe and justify your R&D decisions.
- Describe any new brands to be produced. Justify features selected.
- Estimate advertising impact and financial effectiveness. Compare with your competitors.
Sales:
- How is your market performance comparing to your market goals? Compare your demand/sales person figures with your competitors. Who is ahead and why?
- Have your recent market experiences caused you to revise your goals, strategy and/or tactics in dealing with your geographic markets?
- Describe your most recent tactics and how they are helping or hurting you in achieving your objectives.
Human Resources:
- Describe how your human resources’ actions are affecting your employees’ productivity. Describe how your HR actions compare to your competition.
- Describe any adjustments you are making to your HR strategy and tactics. Explain how your efforts will impact other functions.
- Describe and justify any deviations to your tactical plan.
Production:
- Review your production facility operation in the previous quarter.
- How will you revise your production scheduling for the current quarter?
Finance:
- How did your performance compare to your financial goals? To other firms in the industry?
- Describe your current financial status. How is it affecting your ability to achieve your marketing and financial goals?
- Evaluate the financial performance of each brand and sales outlet. Allocate relevant costs and revenues using Activity Based Costing. Which are the winners or losers?
- How must your marketing strategy change in light of your financial performance?
Quarter 5
Theme: Departures from the business plan.
President:
- What is your position in the market?
- What is your competition up to now?
- What trends are beginning to take shape in the market? How will they affect you?
- Are you on target with your business plan? Any departures? If yes, why?
- How do you assess your team’s performance? What are your strengths and weaknesses? What changes must be made to become a high-performance team?
Business Analytics:
- Are there any changes in the market that will affect you?
- What is the market’s reaction to your brands, advertising and prices? How do you compare to your competition?
- How do in-store decisions affect market demand?
- How does advertising and brand design affect market demand?
- Forecast market demand by segment for each brand.
- What is your marketing research plan?
Marketing:
- Are you on target with your marketing goals?
- Are you revising your goals, strategy and/or tactics in response to competitive or customer decisions? If yes, how and what is the anticipated effect?
- Lay out your marketing strategy for each brand (i.e., marketing mix).
- Describe and justify your R&D decisions.
- Describe any new brands to be produced. Justify features selected.
- Estimate advertising impact and financial effectiveness. Compare with your competitors.
Sales:
- How is your market performance comparing to your market goals? Compare your demand/sales person figures with your competitors. Who is ahead and why?
- Have your recent market experiences caused you to revise your goals, strategy and/or tactics in dealing with your geographic markets?
- Describe your most recent tactics and how they are helping or hurting you in achieving your objectives.
Human Resources:
- Describe how your human resources’ actions are affecting your employees’ productivity. Describe how your HR actions compare to your competition.
- Describe any adjustments you are making to your HR strategy and tactics. Explain how your efforts will impact other functions.
- Describe and justify any deviations to your tactical plan.
Production:
- Review your production facility operation in the previous quarter.
- How will you revise your production scheduling for the current quarter?
Finance:
- How did your performance compare to your financial goals? To other firms in the industry?
- Describe your current financial status. How is it affecting your ability to achieve your marketing and financial goals?
- Evaluate the financial performance of each brand and sales outlet. Allocate relevant costs and revenues using Activity Based Costing. Which are the winners or losers?
- How must your marketing strategy change in light of your financial performance?
Quarter 6
Theme: Preparing for the big push.
President:
- What is your position in the market?
- How does your performance compare to your stated goals?
- Any surprises from your competition? The customers?
- Are you on target with your business plan? Any departures? If yes, why?
Business Analytics:
- Are there any changes in the market that may affect you?
- Can you quantify the effect of brand design, pricing, advertising, and various in-store decisions on customer demand?
- Forecast market demand by segment for each brand.
- What is your marketing research plan?
Marketing:
- Are you on target with regard to your marketing goals?
- What are you doing to accomplish your end of year objectives?
- Lay out your marketing strategy for each brand (i.e., marketing mix). How do they all fit together into the “Big Picture”?
- Describe any new brands to be produced. Justify decision.
- Estimate advertising impact and financial effectiveness. Compare with your competitors.
Sales:
- How does your market performance compare to your market goals?
- Lay out your sales force strategy for each geographic market (i.e., marketing mix). How do they all fit together into the “Big Picture”?
- What are you doing to win the necessary support you will need from the rest of the executive team to achieve your year-end sales objectives?
Human Resources:
- Describe how your human resources’ actions are affecting your employees’ productivity.
- Describe any adjustments you are making to your HR strategy and tactics. Explain how your efforts will impact other functions.
Production:
- Review your production facility operation in the previous quarter.
- How will you revise your daily production scheduling for the current quarter?
- What are you doing to prepare the production operation for the big push in quarter 6?
Finance:
- How did your performance compare to your financial goals? To other firms in the industry?
- Describe your current financial status. How is it affecting your ability to achieve your marketing and/or financial goals?
- Evaluate the financial performance of each brand and sales outlet. Allocate relevant costs and revenues using Activity Based Costing. Which are the winners or losers?
- How must your business strategy change in light of your financial performance?
Quarter 7
Theme: Rating your performance.
All Team Members should:
- Review Balanced Scorecard.
- How does your company compare to the competition?
- Did you achieve your objectives?
- What should you have done differently?
- Prepare a final report of the company’s position and present to investors.
Do you need help with Capsim simulation competitions?
Do you need help writing your company report?
Do you need help writing mid-year company analysis report?
Do you need help with comp-xm exam?
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